Know The Signs
This robust and conceptually rich cardiac campaign really made its mark in the Cape Girardeau community. By using memorable characters to embody heart attack/disease signs and symptoms, we created an impactful message that raised heart disease awareness and highlighted the Heart Hospital staff and services.
Healthy Living/Weight-loss Campaign
Our engaging "What Do You Have to Lose?" campaign was created to raise community awareness about Saint Francis' three key weight-loss programs: Fitness Plus, The Healthy Weigh and Weight Loss Solutions. The first of its kind to highlight all three different services together, the campaign launched January 1 to sync with New Year's resolutions, and utilized an interactive microsite, a variety of web banner ads, a direct mail campaign, a large outdoor presence and a series of print ads.
Pink Up Cape
In 2013, Pink Up Cape™ reached heights only dreamed about, surpassing all records set in previous years. This year’s theme, “A Reason to Believe,” tied in real inspiration from both survivors and co-surviors along with support from the community in a way that touched hearts and provided hope to the region. Along with traditional media support, the campaign included everything from a kickoff event to pink bridges, buildings, medical gloves, and uniforms to a wall for survivors, co-survivors and community supporters to share their “Reason to Believe.”
Partners for Humanity
To raise awareness about close-to-home need and attract donations, this campaign’s focus was on the working poor and nontraditional clients hit by the economic downturn.
Weight Loss Solutions Bariatric Surgery Campaign
Saint Francis recently opened a new bariatric surgery center, Weight Loss Solutions, to help combat the rise in obesity. To introduce it and its physician, and to also motivate prospective patients, we crafted a feel-good campaign that featured the things in life (grandkids, joints, heart, confidence) that would be positively impacted by a person’s weight loss. The campaign consisted of a series of print ads, a direct mail piece and brochure.
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Native Advertising: A Natural Fit
As declared from Sharethrough, the official definition of native advertising is a form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed. Think of Google search ads, sponsored Facebook newsfeed posts and promoted tweets – all examples of native ads. At its core, native advertising is a combination of form and function.
Featured Case Study
Bay Area Medical Center wanted to promote the fact that it is a great option for area residents requiring surgery because it has nine highly trained experts who perform many key types of surgery using minimally invasive procedures.