This campaign featured three memorable TV spots that use still photos to capture the essence of Bay Area’s three-pronged orthopaedic program: joint replacement, sports medicine and work-related injuries.
Tea Leaves Marketing and Collateral
To help Tea Leaves with its marketing efforts, The Roberts Group designed multiple collateral pieces, along with its website and direct mail template creation.
Our Nurses Make Us better
We designed a general branding campaign for Saint Francis that celebrated its nurses …
Bay Area Medical Center Heart & Vascular Services Direct Mail Campaign
A robust direct mail campaign was created to highlight the offerings of Bay Area Medical Center’s Heart and Vascular Services.
we get it
so get to know us
(really, you should)
How to “go country” … a rural market expansion project
In today’s healthcare landscape, it’s a growing trend: healthcare systems are expanding into rural communities as they acquire independent hospitals and physician practices. While this sounds simple enough, the lengthy process requires careful market analysis, budgeting, planning and deliberate involvement and communication with key stakeholders and physicians from the start. When you consider this, along with the inevitable hiccups along the way, the process gets more complicated.
Featured Case Study
An annual campaign to promote the importance of colonoscopy screenings during National Colorectal Cancer Awareness Month. Target audience was identified as adults 50 years of age and older in Milwaukee, Waukesha, Racine and Kenosha counties. Overall goal is to position GI Associates as not only a regional, but a national leader in digestive disease care, treatment and research.